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Mastering global markets :

Czinkota, Michael R.

Mastering global markets : strategies for today's trade globalist / Michael R. Czinkota, Ikka A. Ronkainen, Bob Donath. - 1st ed. - Mason, OH : South-Western, 2004. - x, 370 p.

ISBN: 0538726652 :

Subjects--Topical Terms:
Export marketing.
International trade.

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