Pragat's consumer behaviour :

Agarwal, P. K.

Pragat's consumer behaviour : an Indian perspective / P. K. Agarwal, Manoj, Kumar. - 3rd ed. - Meerut, India : Pragati Prakashan, 2011. - xvi,532 p.

9350063408 :


Consumer behavior--India.
Marketing research--India.

HF5415.33 / .A33 2011
Designed with assistance from East African Informatics Ltd