Key account management :
McDonald, Malcolm.
Key account management : the definitive guide / Malcolm McDonald and Diana Woodburn. - 3rd ed. - Chichester, England : J. Wiley, 2011. - xx, 476 p.
0470974155 :
Selling--Key accounts.
Marketing--Key accounts.
Key account management : the definitive guide / Malcolm McDonald and Diana Woodburn. - 3rd ed. - Chichester, England : J. Wiley, 2011. - xx, 476 p.
0470974155 :
Selling--Key accounts.
Marketing--Key accounts.