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Effects of firm level characteristics on marketing effectiveness micro and small enterprises

Ali, Mwangulu Johnester

Effects of firm level characteristics on marketing effectiveness micro and small enterprises by Mwangulu Johnester Ali - 2016 - xvi, 232 p.

Subjects--Topical Terms:
Small business--Kenya
Entrepreneurship
Competition

LC Class. No.: The HD2341 / .M83 2016 C.1

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Effects of firm level characteristics on marketing effectiveness micro and small enterprises