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Consumer behaviour

Schiffman, Leon G.

Consumer behaviour a European outlook by Leon G. Schiffman, Leslie Lazar Kanuk and Havard Hansen - 2nd ed. - New York Pearson 2012 - xix, 460 p.

ISBN: 0273736950

Subjects--Topical Terms:
Consumer behaviour--Europe
Motivation research (marketing) --Europe

LC Class. No.: KTC HF5415.33 / .E85S35 2012

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