Data mining techniques :
Berry, Michael J. A.
Data mining techniques : for marketing, sales, and customer relationship management / Michael J. A. Berry. Gordon Linoff. - 2nd ed. - New Delhi : J. Wiley-India, 2004. - xix, 643 p.
8126505176 :
Marketing --Data processing.
Data mining.
Business enterprises--Computer networks--Management.
Data mining techniques : for marketing, sales, and customer relationship management / Michael J. A. Berry. Gordon Linoff. - 2nd ed. - New Delhi : J. Wiley-India, 2004. - xix, 643 p.
8126505176 :
Marketing --Data processing.
Data mining.
Business enterprises--Computer networks--Management.