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Destination brands

Morgan, Nigel

Destination brands managing place reputation Nigel Morgan, Annette Pritchard, Roger Pride - 3rd ed. - Oxford, UK Elsevier 2011 - xxi, 370 p.

ISBN: 0080969305

Subjects--Topical Terms:
Place marketing
Branding (marketing)
Tourism

LC Class. No.: G155 / .M67 2011 c. 1

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Destination brands