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Strategic marketing for nonprofit organizations

Andreasen, Alan R.

Strategic marketing for nonprofit organizations Alan R. Andreasen, Philip Kotler - 7th ed. - New Jersey Pearson education 2008 - xxii, 504 p.

ISBN: 0132345545

Subjects--Topical Terms:
Nonprofit organizations--Marketing

LC Class. No.: HF5415 / .A53 2008 c. 1

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Strategic marketing for nonprofit organizations