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Services marketing /

Rao, K. Rama Mohana

Services marketing / K. Rama Mohana Rao - India Dorling Kindersley 2011 - xxxv, 546 p.

ISBN: 8131732250 :

Subjects--Topical Terms:
Service industries--Marketing.
Customer services.

LC Class. No.: HD9980.5 / .R36 2011 c. 1

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