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Consumer behaviour /

Schiffman, Leon G.

Consumer behaviour / Leon G. Schiffman, Joe Wisenblit - 12th ed. - UK: Pearson education Limited 2019. - 508 p.

ISBN: 1292269243 :

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

LC Class. No.: HF5415.32 / .S35 2019 c. 1

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