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Services marketing :

Services marketing : integrating customer focus across the firm / Alan Wilson ...[et al.]. - 3rd ed. - Maidenhead, England : McGraw-Hill, 2016. - xvii, 538 p.

ISBN: 0077169312

Subjects--Topical Terms:
Services industries--Marketing.

LC Class. No.: HD9980.5 / .S47 2016 c. 1

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