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Principles of marketing :

Semenik, Richard J.

Principles of marketing : a global perspective / Richard J. Semenik, Gray J. Bamossy. - 2nd ed. - Cincinnati, Ohio : South-Western, 1995. - xxii, 682 p.

ISBN: 0538839139 : KES 600

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .S46 1995

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