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Integrated advertising, promotion, and marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 9th ed. Global edition - New Delhi : Pearson, 2022 - 469p.

ISBN: 129241121X

Subjects--Topical Terms:
Communication in marketing.
Advertising.

LC Class. No.: HF5823 / .C562 2022

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