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Influence of marketing mix strategies on sales performance of Bixa Orellana among small scale farmers in Kwale County, Kenya /

Cheruiyot, David Kisa

Influence of marketing mix strategies on sales performance of Bixa Orellana among small scale farmers in Kwale County, Kenya / David Kisa Cheruiyot, - Nakuru, Kenya: Kabarak University, 2021. - xvii, 201p.

Unpublished Thesis

Subjects--Topical Terms:
Marketing mix

LC Class. No.: The HF 5415.13 / .C44 2021

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Influence of marketing mix strategies on sales performance of Bixa Orellana among small scale farmers in Kwale County, Kenya /