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Marketing research /

Aaker, David A.

Marketing research / David A. Aaker, V. Kumar, George S. Day. - 7th ed. - New York : J. Wiley, 2005. - xvi, 751 p.

ISBN: 9971513897 : KES 1,150

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .A25 2005

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Marketing research /