LIBRARY ONLINE CATALOGUE

Entrepreneurial marketing :

Chaston, Ian.

Entrepreneurial marketing : competing by challenging convention / Ian Chaston. - Houndmills, Basingstoke, Hampshire ; London : Macmillan, 2000. - vii, 255 p. : ill. ; 24 cm.

0333792998 : KES 4,060


Marketing--Management.
Entrepreneurship.
New business enterprises--Management.

HD62.5 / .C43