Entrepreneurial marketing :
Chaston, Ian.
Entrepreneurial marketing : competing by challenging convention / Ian Chaston. - Houndmills, Basingstoke, Hampshire ; London : Macmillan, 2000. - vii, 255 p. : ill. ; 24 cm.
0333792998 : KES 4,060
Marketing--Management.
Entrepreneurship.
New business enterprises--Management.
HD62.5 / .C43
Entrepreneurial marketing : competing by challenging convention / Ian Chaston. - Houndmills, Basingstoke, Hampshire ; London : Macmillan, 2000. - vii, 255 p. : ill. ; 24 cm.
0333792998 : KES 4,060
Marketing--Management.
Entrepreneurship.
New business enterprises--Management.
HD62.5 / .C43