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Services marketing :

Baron, Steve.

Services marketing : text and cases / Steve Baron and Kim Harris. - 2nd ed. - Basingstoke, England : Palgrave Macmillan, 2003. - xvi, 291 p.

ISBN: 0333777921 : KES 9,075

Subjects--Topical Terms:
Services industries--Marketing.

LC Class. No.: HD9980.5 / .B37 2003

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