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Services marketing /

Kurtz, David L.

Services marketing / David L. Kurtz, Kenneth E. Clow. - New York : John Wiley & Sons, c1998. - xxii, 570 p. ; 24 cm.

ISBN: 9814126225 : KES 920

Subjects--Topical Terms:
Service industries--Marketing.
Customer services.

LC Class. No.: HD9980.5 / .K87

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