Normal view MARC view ISBD view

Services marketing :

Goncalves, Karen P.

Services marketing : a strategic approach / Karen P. Goncalves. - Upper Saddle River, NJ : Prentice Hall, c1998. - xiii, 225 p. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0131065270 : GBP 39.99

Subjects--Topical Terms:
Service industries--Marketing.--United States

LC Class. No.: HD9981.5 / .G66

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)