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International dimensions of marketing /

Terpstra, Vern.

International dimensions of marketing / Vern Terpstra, Lloyd C. Russow. - 4th ed. - New York : Southwestern, 2002. - xi, 211 p.

ISBN: 0324014910 : KES 5,560

Subjects--Topical Terms:
Marketing.
Export marketing.

LC Class. No.: HF1416 / .T471 2000

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International dimensions of marketing /