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Cases in marketing management :

Hinkle, Charles L.

Cases in marketing management : issues for the 1990s / Charles L. Hinkle, Wesley J. Johnston, Esther F, Lanigan. - 2nd ed. - Englewood Cliffs, NJ : Prentice Hall, 1992. - xvii, 650 p.

ISBN: 0131163515 : KES 600

Subjects--Topical Terms:
Marketing management--Case studies.

LC Class. No.: HF5415.13 / .H56 1992

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