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Marketing research :

Boyd, Harper W.

Marketing research : text and cases / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch. - 7th ed. - Homewood, Illinois : Richard D. Irwin, 1999. - xv, 816 p.

ISBN: 8185386161 : KES 702

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .B65 1999

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