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Fundamentals of marketing research /

Smith, Scott M.

Fundamentals of marketing research / Schott M. Smith, Geralds. Albaum. - London : Sage, 2005. - xii, 880 p.

ISBN: 0761988521 : KES 7,995

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .S65

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