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Marketing research /

West, Chris.

Marketing research / Chris West. - Houndmills, Basingstoke, Hampshire : London : Macmillan, 1999. - xvi, 219 p. ; 24 cm. - Macmillan business masters .

ISBN: 0333721780 : KES 3,250

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .W47

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