Marketing research :
Malhotra, Naresh K.
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks. - 3rd ed. - Harlow, England : Prentice Hall, 2007. - xxi, 835 p. + 1 CD-ROM.
0273706896 :
Marketing research.
Marketing--Management.
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks. - 3rd ed. - Harlow, England : Prentice Hall, 2007. - xxi, 835 p. + 1 CD-ROM.
0273706896 :
Marketing research.
Marketing--Management.