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Interactive services marketing /

Fisk, Raymond P.

Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. - 3rd ed. - Boston : Houghton Mifflin, 2008. - xxiv, 276 p.

ISBN: 0618641807 :

Subjects--Topical Terms:
Service industries--Marketing.
Service industries--Management.

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