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Marketing leadership in hospitality and tourism :

Shoemaker, Stowe.

Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis and Peter C. Yesawich. - 4th ed. - Upper Saddle River, New Jersey : Pearson, 2007. - xxv,662p. + 1 CD- ROM.

ISBN: 0131182404 :

Subjects--Topical Terms:
Hospitality industry--Marketing.

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