Contemporary advertising and integrated marketing communications (Record no. 16868)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00566nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180623b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABU |
| Transcribing agency | KABU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .B62 2013 c. 1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, W. |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary advertising and integrated marketing communications |
| Statement of responsibility, etc. | W. arens, M. Weigold and C. Arens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| Remainder of edition statement | African edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | USA |
| Name of publisher, distributor, etc. | McGraw-Hill Companies |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 742 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Weigold, M. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arens, C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Collection |
| Edition | 14th ed. |
| Classification part | HF5821 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | General Stacks | 23/06/2018 | 3712.00 | HF5821 .B62 2013 c. 1 | 025112 | 23/06/2018 | c. 1 | 23/06/2018 | General Collection | ||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | General Stacks | 23/06/2018 | 3712.00 | HF5821 .B62 2013 c. 2 | 025113 | 23/06/2018 | c. 2 | 23/06/2018 | General Collection | ||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | General Stacks | 23/06/2018 | 3712.00 | HF5821 .B62 2013 c. 3 | 025114 | 23/06/2018 | c. 3 | 23/06/2018 | General Collection | ||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | General Stacks | 23/06/2018 | 3712.00 | HF5821 .B62 2013 c. 4 | 025115 | 23/06/2018 | c. 4 | 23/06/2018 | General Collection | ||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | General Stacks | 23/06/2018 | 3712.00 | HF5821 .B62 2013 c. 5 | 025117 | 23/06/2018 | c. 5 | 23/06/2018 | General Collection |