Advertising Media Planning/ (Record no. 19411)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00461nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220727b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071703128 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5826.5 |
| Item number | .S57 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sissors, Jack Z. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Media Planning/ |
| Statement of responsibility, etc. | Jack Z. Sissors |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGrawHill |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 480p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising media planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baron, Roger B. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Collection |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 27/07/2022 | 9541.00 | HF5826.5 .S57 2010 c.1 | 032251 | 27/07/2022 | 27/07/2022 | General Collection | ||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 27/07/2022 | 9541.00 | HF5826.5 .S57 2010 c.2 | 032252 | 27/07/2022 | 27/07/2022 | General Collection | ||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 27/07/2022 | 9541.00 | HF5826.5 .S57 2010 c.3 | 032253 | 27/07/2022 | 27/07/2022 | General Collection |