Electronic marketing : (Record no. 8392)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00754nam a22002292 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000012959 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151217152118.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090514s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273684760 : |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABU |
| Transcribing agency | KABU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Connor, John. |
| -- | 0000169993 |
| 245 10 - TITLE STATEMENT | |
| Title | Electronic marketing : |
| Remainder of title | theory and practice for the twenty-first century / |
| Statement of responsibility, etc. | John O'Connor, Eamonn Galvin and Martin Evans. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Harlow, England : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 440 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| -- | 0000151441 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Galvin, Eamonn. |
| -- | 0000169994 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Evans, Martin. |
| -- | 0000169995 |
| 852 1# - LOCATION | |
| -- | p3735 KES |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 090514 |
| 950 ## - LOCAL HOLDINGS (RLIN) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | 2 | HF5415.1265 .O26 2004 c. 1 | 17522 | 19/10/2018 | 13/10/2018 | 17/12/2015 | General Collection |