Marketing research / (Record no. 8962)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00694nam a22002292 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000019438 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151217152155.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101116s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0618660636 : |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABU |
| Transcribing agency | KABU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parasuraman, A. |
| -- | 0000179145 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc. | A. Parasuraman, Dhruv Grewal, R. Krishnan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Houghton Mifflin, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 638 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| -- | 0000151518 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Grewal, Dhruv. |
| -- | 0000179146 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Krishnan, R. |
| -- | 0000179147 |
| 852 1# - LOCATION | |
| -- | p5440.50 KES |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 101116 |
| 950 ## - LOCAL HOLDINGS (RLIN) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | HF5415.2 .P37 2007 c. 1 | 23335 | 17/12/2015 | 17/12/2015 | General Collection |