Marketing research / (Record no. 987)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00810cam a22002532 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000018707 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151021151129.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100609s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8126517916 : |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABU |
| Transcribing agency | KABU |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .A25 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| -- | 0000151713 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc. | David A. Aaker, V. Kumar, George S. Day. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | J. Wiley, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii,774 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| -- | 0000151518 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V. |
| -- | 0000160928 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, George S. |
| -- | 0000160929 |
| 852 1# - LOCATION | |
| -- | p1530 KES |
| 852 1# - LOCATION | |
| -- | p2900 KES |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 100609 |
| 950 ## - LOCAL HOLDINGS (RLIN) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Total Renewals | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 21/10/2015 | HF5415.2 .A25 2007 c. 2 | 013901 | 21/10/2015 | 21/10/2015 | General Collection | ||||||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 21/10/2015 | HF5415.2 .A25 2007 c. 4 | 013958 | 21/10/2015 | 21/10/2015 | General Collection | c. 4 | |||||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 21/10/2015 | HF5415.2 .A25 2007 c. 3 | 013979 | 21/10/2015 | 21/10/2015 | General Collection | ||||||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | HF5415.2 .A25 2007 c. 1 | 24983 | 17/12/2015 | 17/12/2015 | General Collection | ||||||||
| Lost | Library of Congress Classification | Kabarak, Nakuru City Campus | Kabarak, Nakuru City Campus | 21/10/2015 | 1 | HF5415.2 .A25 2007 c. 2 | 015585 | 26/01/2016 | 26/01/2016 | 21/10/2015 | General Collection | |||||
| Library of Congress Classification | Kabarak, Nakuru City Campus | Kabarak, Nakuru City Campus | 21/10/2015 | 1 | HF5415.2 .A25 2007 c. 1 | 19155 | 22/02/2016 | 04/02/2016 | 21/10/2015 | General Collection | 1 | |||||
| Library of Congress Classification | Kabarak, Nakuru City Campus | Kabarak, Nakuru City Campus | 21/10/2015 | 1 | HF5415.2 .A25 2007 c. 3 | 20011 | 01/08/2017 | 17/07/2017 | 21/10/2015 | General Collection |