Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun.
Material type:
TextPublication details: London ; New York : Routledge, 2007.Description: xvi, 306 p. : ill. ; 24 cmISBN: - 0415328268
- 658.4/5 22
- HD30.3 .R54 2007
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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General Collection
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Kabarak, Main Campus | HD30.3 .R54 2007 c.1 (Browse shelf(Opens below)) | Available | 032466 | ||||||||||||||
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General Collection
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Kabarak, Main Campus | HD30.3 .R54 2007 c.2 (Browse shelf(Opens below)) | Available | 032324 | ||||||||||||||
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General Collection
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Kabarak, Main Campus | HD30.3 .R54 2007 c.3 (Browse shelf(Opens below)) | Available | 032465 |
Includes bibliographical references (p. [284]-301) and index.
Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
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