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Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill, 1995.Edition: 3rd edDescription: 762 pISBN:
  • 0256136963 :
Subject(s): LOC classification:
  • HF5823 .B387 1995
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
General Collection Kabarak, Nakuru City Campus HF5823 .B387 1995 c. 1 (Browse shelf(Opens below)) Available 003084
General Collection Kabarak, Main Campus HF5823 .B387 1995 (Browse shelf(Opens below)) Available 005242
General Collection Kabarak, Main Campus HF5823 .B387 1995 (Browse shelf(Opens below)) Available 005243
General Collection Kabarak, Main Campus HF5823 .B387 1995 (Browse shelf(Opens below)) Available 011914
General Collection Kabarak, Main Campus HF5823 .B387 1995 (Browse shelf(Opens below)) Available 005244

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