Advertising and sales promotion strategy / Gerard Tellis.
Material type:
TextPublication details: Reading, Massachusetts : Addison-Wesley, 1997.Description: xvii, 483 p. ; 26 cmISBN: - 0321014111 :
- HF5823 .T45 1997
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General Collection
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Kabarak, Main Campus | HF5823 .T45 1997 (Browse shelf(Opens below)) | Available | 005251 |
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