Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins and David L. Mothersbaugh. 
 - 12th ed. 
 - New York :  McGraw-Hill,  2013. 
 - xxvii, 772 p. 
<br/><br/><label>ISBN: </label>0071318174 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.