Lovelock, Christopher. <br/><br/>
Services marketing :  people, technology, strategy / 
Christopher Lovelock and Jochen Wirtz. 
 - 6th ed. 
 - New Jersey :  Pearson,  2007. 
 - xx, 648 p. 
<br/><br/><label>ISBN: </label>0131875523 :  KES 1,850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.<br/>Service industries.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .L68 2007