TY  - BOOK
AU  - Lovelock,Christopher
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 0131875523 :
AV  - HF5415.13 .L68 2007
PY  - 2007///
CY  - New Jersey
PB  - Pearson
KW  - Marketing management
KW  - Service industries
ER  -