Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John Bowen, James Makens. 
 - 3rd  ed. 
 - Delhi :  Pearson,  1996. 
 - xvii, 893 p. 
<br/><br/><label>ISBN: </label>8129705095 :  KES 2,998 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.