Egan, John. <br/><br/>
Relationship marketing :  exploring relational strategies in marketing / 
John Egan. 
 - 3rd  ed. 
 - Harlow, England :  Prentice Hall,  2008. 
 - xxi, 311  p. 
<br/><br/><label>ISBN: </label>0273713197 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.