Baker, Michael. <br/><br/>
Product strategy and management / 
Michael Baker and Susan Hart. 
 - 2nd  ed. 
 - Harlow, England :  Pearson,  2007. 
 - xviii, 540  p. 
<br/><br/><label>ISBN: </label>0273694502 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product mangement.<br/>New products--Management.--Case studies