TY  - BOOK
AU  - Baker,Michael
AU  - Hart,Susan
TI  - Product strategy and management
SN  - 0273694502 :
PY  - 2007///
CY  - Harlow, England
PB  - Pearson
KW  - Product mangement
KW  - New products
KW  - Case studies
KW  - Management
ER  -