Churchill, Gilbert A. <br/><br/>
Basic marketing research. / 
Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter. 
 - 7th ed. 
 - Mason, OH :  South-Western,  2010. 
 - xxvi, 594 p. 
<br/><br/><label>ISBN: </label>1439041407 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .C48 2010