Palmer, Adrian. <br/><br/>
Principles of services marketing / 
Adrian Palmer. 
 - 6th  ed. 
 - London :  McGraw-Hill,  2011. 
 - xvii, 525  p. 
<br/><br/><label>ISBN: </label>0077129514 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Service industries--Marketing.