Upshaw, Lynn. <br/><br/>
Truth :  new rules for marketing in a skeptical world / 
Lynn Upshaw. 
 - 1st  ed. 
 - New York :  American Management Association,  2007. 
 - vii, 179  p. 
<br/><br/><label>ISBN: </label>0814473764 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Integrity.<br/>Marketing--Decision making.