Burns, Alvin C. <br/><br/>
Marketing research / 
Alvin C. Burns, Ronald F. Bush. 
 - 5th ed. 
 - New Delhi :  Pearson,  2006. 
 - xxxi, 665 p. 
<br/><br/><label>ISBN: </label>8131709375 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .B87 2006