Agarwal, P. K. <br/><br/>
Pragat's consumer behaviour :  an Indian perspective / 
P. K. Agarwal, Manoj, Kumar. 
 - 3rd ed. 
 - Meerut, India :  Pragati Prakashan,  2011. 
 - xvi,532 p. 
<br/><br/><label>ISBN: </label>9350063408 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--India.<br/>Marketing research--India.
<br/><br/><label>LC Class. No.: </label>HF5415.33  / .A33 2011