Public relations :  the profession and the practice / 
Dan Lattimore ... [et al.] 
 - 4th  ed. 
 - New York :  McGraw-Hill,  2012. 
 - 1 v. (various pagings) ; 
<br/><br/><label>ISBN: </label>0071315784 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Public relations--United States.