Lee, Monle. <br/><br/>
Principles of advertising :  a global perspective / 
Monle Lee, Carla Johnson. 
 - 2nd  ed. 
 - New Delhi :  Viva Books,  2007. 
 - xxi, 427  p. 
<br/><br/><label>ISBN: </label>8130904748 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.