TY  - BOOK
AU  - Cron,William L.
AU  - DeCarlo,Thomas E.
TI  - Sales management: concepts and cases 
SN  - 8126526383 :
PY  - 2010///
CY  - New Delhi
PB  - Wiley India
KW  - Sales Management
KW  - Sales management
KW  - Case studies
ER  -